eToro and eToroX: the exchange website, campaign pages and web apps
I was the main developer of the eToroX exchange website, then built eToro's campaign pages, web apps and part of the Digital Assets site, over three and a half years.
Service
Landing pages, campaigns & e-mail
Campaign pages that are live when the ads start, and lead forms that reach you. Plus HTML e-mails that look right in the main mail clients.
A campaign page has to be live when the ads start. It has to work on phones, count what it should and send the lead to your sales team.
What I have built
- Campaign pages for a trading platform, and the Node.js page server they were built on.
- A landing-page module in a headless CMS. Editors create a campaign page for any real-estate project themselves.
- Lead and sales pages for publishers and small businesses, from Figma, XD, PSD or Canva.
- Newsletters and transactional e-mails, including a recurring event newsletter and a password-reset template.
Result
What you get
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Live when the campaign starts
Built to the design, with tracking and the legal wording in place. Search engines don't see the page until launch day.
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Leads that arrive
Forms go to your e-mail or CRM, and I test them end to end before the traffic comes.
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A way to make the next one
When campaigns repeat, I build a template or a page builder. Then your editors make the next page themselves.
In practice
Where I did this: 12 clients
A housing developer's Hebrew website, built and run for almost four years
A Hebrew right-to-left site for a real-estate developer on Next.js and Strapi, which I ran until 2026, plus a campaign-page module marketing can use on its own.
Veterinary pharma group: three years across its seven WordPress sites
Since 2023 I've built page modules, campaigns, an event calendar, new sections and a group-wide typography change across a vet pharma group's seven WordPress sites.
ExpertSure & Ecopreneurist: WordPress sites, plugins and a store
Since 2023 I've been the developer of a UK publisher's comparison sites: merged installs, custom plugins, fixes and a domain store.
Completing a component prototype for an engineering company's site
I turned a skeleton of placeholder sections into the client's real homepage design, and the live site now uses 13 of those sections.
CGSpark: tools, a WordPress pilot and site support for a web studio
Five jobs I did for a Tel Aviv studio's own needs, from a first landing page in 2019 to support on its own website in 2025.
A French company site from a bought Bootstrap theme
I turned a bought Bootstrap theme into a four-page French site for a small Swiss company, through many rounds of changes.
A landing page from a mockup, inside a studio's code base
I built a landing page from a designer's mockup inside the studio's own code base, for a studio I had worked with before.
FAQ
What clients ask me
Can our editors make new landing pages themselves?
Yes, if we build for it. I made a landing-page module in a headless CMS, and a page server for a trading platform's campaigns, for exactly this.
Do you build HTML e-mails?
Yes. Newsletters and transactional templates, tested in the main mail clients on desktop and mobile.
Jobs start at €100. For a site I don't know yet, a Site check is €100, and it counts toward the work.
See prices →Contact
Tell me what you need.
Use the form or message me on LinkedIn.
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